Book Learnin’

Posted on April 30, 2010 | by Derrick

So, I was told recently that I should read some books.  Not just books in general, mind you, but rather I should read some specific books that will change my life.  “But I’m playing Modern Warfare 2, right now – I don’t have time!”, I exclaim.  But I soon realized that playing my XBox 360 was not a good excuse – at least not to Eric.  Apparently, I have quite a stack that are required reading in order to hang with the cool crowd at Core. 

After a bit of initial resistance, I quickly purchased (I had to, they were staring at me) the Kindle versions of both Made to Stick: Why Some Ideas Survive and Others Die by Chip (edit: and Dan) Heath, and All Marketers are Liars by Seth Godin.  I don’t actually have a Kindle, so I will be reading them both on my iPhone.  Yeah, I know.  Anyway.  I just started MTS: WSISAOD, and so far it’s good stuff.  As I flip through my tiny little iPhone pages late at night, I am certainly reading some things that ring true.  It remains to be seen whether my life will, in fact, be changed – but I already feel a little cooler.

Once I make it through these books, I will check back in and give my evaluations.  By then, I may be a different person, so consider this post a tribute to my former self.


 
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      April 30th, 2010 @ 5:22 pm

      Eric Pubentz said:

      Don’t forget that the other author of Made To Stick is Dan Heath, Chip’s brother. I’d normally not point something like this out but Dan and I graduated HS together and I’ve known him a long time, so that omission gets pointed out ;)

      I should also point out that I’m now an electronic book convert. I was skeptical for a while, but now, regardless of price compared to Half-Price Books or the library, there are certain things that are worth buying. I decided to break my normal mold and become an early adopter, and got an iPad. I like the look and feel of the books that Apple sells, but I can’t talk enough about how the Amazon Whispersynch will keep the page I’m on regardless of device. I can read at night on the iPad then pick it up later on the iPhone and it will know what page I’m on. This would go for a PC or a Mac or any other device you use to pick your Kindle back up.

      Anyway, I’m there on ebooks. I’ve run out of excuses to not read now.

      April 30th, 2010 @ 5:27 pm

      Derrick said:

      I stand corrected. Sorry, Dan. However, on my iPhone screen, there is only one author’s name listed due to space restrictions, and it’s Chip. Just sayin’.